Best Real Estate Writer Blog by Sarah Layton

How would you feel if a picture could bring you your next five-figure commission? What would happen if you could use nothing more than pictures and videos to double, triple, or even quadruple your annual GCI? If you’re like most people, that type of growth would allow you to have more freedom to spend time with the people you love, travel, and build your business. Every day more and more real estate agents and brokers are doing just that with help from a little-known social media platform called Instagram! Ever heard of it? Duh! Of course, you have! But what you may not have known (until now) is that Instagram is an insanely easy way to build your real estate business through lead generation, sales, and referrals! You don’t have to be a celebrity to make it work either. In  my definitive guide to Instagram for real estate , I am going to show you: Why Instagram is so valuable to you What types of leads you can expect to get from Instagram T

[Related Articles] 7 Not So Crazy Ways To Stand Out As A Real Estate Agent How to Create a Website When You're a Brand New Agent Attract Your Ideal Client Using Niche Marketing They may teach you a lot about laws, statistics, and contracts when you are studying for the real estate exam. However, they don’t teach you how to build a real estate business and brand that can survive the test of time and thrive in the digital era of real estate. If you are like most real estate agents and brokers, you started out in this business with a million and one questions, a to-do list that is ten miles long, and a lack of direction. One of the biggest and most urgent priorities that you should have is to develop your brand. There are a lot of pitfalls you need to avoid and shortcuts that you can take to build a winning real estate brand and I’m sharing them all with you today. Why Do You Need A Real Estate Brand? Since nearly all real estate transactions in the U.S. b

[Related Articles] 3 Obvious Reasons Every Broker Needs Their Own Alexa Skill 4 Reasons Millenials Are The Most Valuable Real Estate Niche No More Door Knocking! Here's What Rich Real Estate Agents Do Instead The people have spoken; tech-savvy agents win the right to list! In a December 2017 NAR report, buyers and sellers both reported that being cutting-edge and tech-savvy was one of the top three things they most desired in a real estate agent! Being able to offer forward-thinking marketing strategies to sellers is no longer an option when it comes to getting exposure for their listings. So how do you show off your skills and get sellers to think of you as the Steve Jobs of real estate? Today, I’m sharing six modern marketing methods that will not only impress sellers but bring in the buyers. 3D Virtual Staging Gone are the days when you have to waste away the hours or spend thousands of dollars to get your listings professionally staged! I kn