Best Real Estate Writer Blog by Sarah Layton

[See Related Articles Below] A re You Losing Real Estate Clients Due To Your Lame Social Media Presence? How To Prevent Your Social Media Followers From Tuning You Out How To Conquer Your Fears Of Social Media Marketing As Gary Vaynerchuk frequently reminds us, “Social media is the current state of the internet”. Since The National Association of Realtors reports that more than 90% of all real estate transactions begin with an online search, we can clearly deduce the fact that you no longer have a choice about developing a dominant social media presence for your real estate business. As you know, there are some people that amass celebrity-sized followings, and others that never get traction. So how do you become stalkable on social media? In this article, I’m walking you through what it takes to build an army of loyal followers that are eager to hire you, the local real estate expert. 31 Social Media Posts To Get Your Target Audience Engaged by RealEstateRe...

[Related Articles] The Right Way For Agents & Brokers To Use Email in 2018 How to Create Fan Frenzy Around Your Real Estate Blog 7 Not So Crazy Ways To Stand Out As A Real Estate Agent Whether you are first starting out as a real estate agent and have just been hit with a heavy dose of reality, or are a seasoned agent that can’t escape the real estate roller coaster it can be hard to find extra Benjamins for marketing. I understand that this business is hard. I understand that this business is expensive. The harsh reality is that of the 13% of people that actually survive their first five years as a real estate agent, only one percent make more than the average income of agents ($37K before taxes). O U C H!!!! The problem is, if you don’t invest time, money, energy, and focus on strategically marketing your real estate business, you will never be the exception to those rules. NEVER. By the way, those yucky NAR numbers, came out before companie...

[RELATED ARTICLES] 4 Ways To Survive Your First Year In Real Estate How to Avoid Becoming Another Broke Real Estate Agent Realtors Can Prevent Client Rejection Using These Powerful Tactics As a real estate agent, and business owner, you have undoubtedly lied to yourself at some point. Maybe it was about your work ethic or your ability. We all tell ourselves a lie here and there. While some are pretty harmless, other lies can lead us down the road to bankruptcy. Here are five fatal lies that will sabotage your real estate career faster than you can say “failure.” “If It Worked For Them, It Will Work For Me Too” It is natural to search for marketing methods or sales tactics that have worked for others in the past. After all, who wants to reinvent the wheel, right? The problem with this idea is that many of the traditional methods of real estate marketing that have been the cornerstones of the business for decades, i.e., door-knocking and cold-calling, are no longer ...

87% of real estate agents fail in the first 5 years of entering the industry, according to The National Association of Realtors. 75% of you fail in the very first year, according to NAR. Ouch! Those numbers are sobering for sure, but they are not surprising. There are countless threats to your success as a real estate agent. From big business competitors like Zillow and Amazon moving into the industry, to market crashes, and everything in between, it is hard to hack it as an agent. Hell, I know of agents that had amazing careers that still went bankrupt after 30 years in the business, because the refused to keep up with the growing pace of technology. With so many variables out there that can affect your business, it is only natural for you to harbor a certain amount of fear that failure could be right around the corner. Imagine what it would be like to eliminate those threats? Although, nothing can completely protect you from those threats, I want to help take c...

You already know the threat of getting left behind in terms of creating content at scale for your real estate business. The health and future of your business depend on your ability to be creating massive amounts of content and publishing that content on a daily basis! If you are like most real estate agents, that reality is nauseating and horrifying. How are you supposed to run your real estate business, research, create and market custom content, and also live your life? By hiring a real estate content writer of course! The beauty of hiring a real estate content writer is not just that you will be able to keep up, but you may even be able to get ahead. The true rockstars of copywriting will not only be able to write blog articles for you, they will be able to dramatically improve your search engine optimization (SEO), they will position you as an expert in your area, and they will be able to attract your ideal customers to you. From time and energy saved to clients a...