Best Real Estate Writer Blog by Sarah Layton

Houses are bought and sold every day by connections that were made on LinkedIn. Are you one of the real estate agents that are regularly closing those deals? Many real estate agents and brokers have no idea what a goldmine LinkedIn is because they haven’t invested any time into taking a few easy steps to make it work for them. Meanwhile, those that have, are cleaning up! The following stats display how popular LinkedIn is among the most sought-after buyers and sellers: LinkedIn had 500 million users and growing. 44% of LinkedIn users earn $75,000 a year or more. 41% of millionaires use LinkedIn to connect and network. Those impressive numbers prove that your ideal clients and referral partners on LinkedIn like ripe fruit just waiting to be plucked by someone. Will it be you? I know it can be tricky trying to figure out how to get leads from various platforms like LinkedIn, so I’m going to break it all down for you. Make sure to stick around to the very end too,  f...

Stress sucks. It makes you sick. Stress makes you unpleasant to be around. Stress threatens your ability to succeed. There are enough monstrous threats to your real estate career right now and even bigger, scarier ones coming. You just can’t afford to let stress hold you back during what is the most cut-throat era in American real estate in centuries. Honestly, not since the days of Cowboys and Indians have things been so scary in the fight over real estate. All of the competition and confusion that is circulating in the industry is practically guaranteed to add to even the most level-headed agents’ stress level. Since it’s my mission to help you thrive and dominate in your market, I want to take a step away from my normal posts and offer you some advice on reducing your stress. If you haven’t already subscribed, please do that now so you can continue to get more actionable advice for success, discounts on services, and free tools to help you reach your goals. Do A...

As the real estate industry moves into the most competitive era in history, team leaders can only afford recruitment activities with the highest possible ROI for time and money spent. The time for endless meet & greets at Starbucks and cold calls has come to an end. The time for content and digital domination has begun. If you are ready to grow your team while spending less time and money on recruitment activities, follow these four modern strategies to attract top talent: Your Real Estate Blog Blogs are one of the most misunderstood marketing tools out there today. If you are like most team leaders, you may not realize that a real estate blog can be used to increase resale value into your website, supercharge your SEO, generate passive income, and more importantly, recruit new talent. To make your real estate team blog work for you in all of those ways, you need to work from a strategy that allows you to regularly create content that appeals to the agents you are tr...

Are you regularly getting a steady stream of buyers and sellers from your social media presence? Are you convinced that your social media presence is the most valuable component of a sales funnel? Have you given up on getting loads of free leads from your social media presence? If you are like most real estate agents, then you recognize that there is a massive amount of money to be made from social media, but don’t know how to go about getting a piece of the pie. In an age where 9 out of 10 real estate transactions originate online (according to NAR), it is more important than ever to have a dominant social media presence. It is no mystery that the most successful real estate agents in the United States are killing it online. What probably does feel like a mystery, is how the hell they build up that dominating presence. While there are a lot of components that add up to being a social media ninja, building a presence that pays is not as hard as it seems from the outs...