Best Real Estate Writer Blog by Sarah Layton

[Related Articles] 4 Social Media Mistakes Real Estate Agents Make Daily How To Survive Your First Year In Real Estate 8 Costly Marketing Mistakes You Don't Know You're Making (And How To Fix Them) How would you feel if you woke up broke and looking for a job a year from now? Believe it or not, you could be a lot closer to that reality than you think! In today’s digital era of real estate, a few false moves and your real estate career could die faster than a fruit fly. Most of the time, the mistakes that are being made, like the ones I’m about to share with you, could have been easily avoided. Buying Your Leads These days there are roughly a million and one different companies that will sell you real estate leads. Some of them are pretty good. Most of them suck. Either way, neither are a good idea if you want to thrive in the digital era of real estate. Buying leads reminds me of the old adage about giving a man a fish versus teaching ...

[Related Articles] Why Conversational Copy Gives Your Real Estate Blog A Competitive Edge Real Estate Blog Reader Retention; Keep Them Coming Back For More How to Create Fan Frenzy Around Your Real Estate Blog You already know that your real estate blog can turn you into the top agent or broker in your market and make you a fortune. However, if you are anything like most of the people I talk to every day, you don’t feel like you have enough time to build a badass real estate blog. It’s true that creating, updating, and managing a highly effective real estate blog doesn’t happen with a snap of your fingers. After all, that’s why most people hire me to do it for them. However, if you can (trust me you can) carve out just 30 minutes a day, you can help launch your real estate blog to a more lucrative level. Make sure that you save this post so that you can fall back on it anytime you find yourself with a few extra minutes to spare. Most of these tasks can be...

[Related Articles] The Secrets To Building Profitable Real Estate Websites (Revealed) How To Use Content To Boost Your SEO How To Increase Engagement On Your Real Estate Blog As a fellow entrepreneur, I know how frustrating it can be to pour your heart and soul into a business but not see the results you feel you deserve. Since you already know (because I tell you all the time) that nearly all real estate transactions originate online, you likely invest a lot of your time, money, and energy into driving traffic to that website. The question is, why the hell aren’t you converting any of that traffic on your website into closed transactions? Is it the website itself, the quality of the traffic, or something else altogether? I hate to see you struggle to get and convert website leads so today we’re going to dive into the reasons why your results are so disappointing. You’re Making A Terrible First Impression From the moment that someone lands on your real es...

Nobody loves to write listing descriptions. If you are like most real estate agents, writing compelling, effective sales copy for your listings is one of the most annoying and painful parts of your job. Even if you love to write, creating listing descriptions for the MLS can be boring and challenging. After all, how many ways can you possibly describe a listing?! If you can’t afford to hire me to write your listing descriptions for you, don’t worry because this post will help you generate perfect listing descriptions every time. Step 1. Establish Your Priorities The first thing that you need to do is decide what your biggest priorities will be in describing your new listing. As a general rule, I would say to make a short list of the most beneficial elements that the property offers a potential buyer. That might be the size, the price, or the location. Even if your listing is a total dump, there are some benefits that you can draw out to highlight in the l...

[Related Articles] How To Sell Luxury Listings Faster Using Creative Content Realtors Can Prevent Client Rejection Using These Powerful Tactics 3 Ways To Use Content To Attract & List FSBO's You and I know that your ideal clients should be listing their house with you. The problem is, they don’t always understand just how much you bring to the table. In fact, they often have a long list of reasons why they shouldn’t list their house with you. But did you know that those objections that you keep hearing are actually one of your most significant assets as a real estate agent? The key to extracting the value out of those objections is knowing how to address them and use them to your advantage. Why Objections Are So Valuable In any sales situation, there are going to be objections. Any time there is a reason to do something, buy something, sell something, there is a reason not to. The two most common problems that most people in sales run into is that t...