Best Real Estate Writer Blog by Sarah Layton

87% of real estate agents fail in the first 5 years of entering the industry, according to The National Association of Realtors. 75% of you fail in the very first year, according to NAR. Ouch! Those numbers are sobering for sure, but they are not surprising. There are countless threats to your success as a real estate agent. From big business competitors like Zillow and Amazon moving into the industry, to market crashes, and everything in between, it is hard to hack it as an agent. Hell, I know of agents that had amazing careers that still went bankrupt after 30 years in the business, because the refused to keep up with the growing pace of technology. With so many variables out there that can affect your business, it is only natural for you to harbor a certain amount of fear that failure could be right around the corner. Imagine what it would be like to eliminate those threats? Although, nothing can completely protect you from those threats, I want to help take c...

You already know the threat of getting left behind in terms of creating content at scale for your real estate business. The health and future of your business depend on your ability to be creating massive amounts of content and publishing that content on a daily basis! If you are like most real estate agents, that reality is nauseating and horrifying. How are you supposed to run your real estate business, research, create and market custom content, and also live your life? By hiring a real estate content writer of course! The beauty of hiring a real estate content writer is not just that you will be able to keep up, but you may even be able to get ahead. The true rockstars of copywriting will not only be able to write blog articles for you, they will be able to dramatically improve your search engine optimization (SEO), they will position you as an expert in your area, and they will be able to attract your ideal customers to you. From time and energy saved to clients a...

Money, money, money. It is one of the main motivating factors for most real estate agents. Yet, the majority of real estate agents that once had Million Dollar Listing dreams of grandeur, find themselves taking advances on commissions to put food on the table. Being a real estate agent looks flashy on the outside, but on the inside, it is scary and expensive as shit! It’s no secret that most of you won’t make it. One of the biggest reasons that real estate agents fail in less time than it took them to complete the course, is that they go broke. It takes a legit chunk of change to pay association dues, MLS fees, broker fees, etc. If you are like most real estate agents, you always live with some level of fear of going broke. Is there really any way to safeguard yourself from becoming another statistic? Well, there may not be any guarantee, but there sure are a few things you can do to help protect yourself more than most. If you want to add an extra layer of p...